Inbound & Account-Based Marketing Services
Full Inbound specializes in developing and executing marketing strategies that attract contacts, engage leads, and delight customers using the inbound marketing methodology combined with additional account-based marketing tactics.
Inbound Marketing
Inbound marketing is the process of attracting potential customers to your business through relevant and helpful content, rather than interruptive advertising. The benefits of inbound marketing include increased brand awareness, lead generation, and customer retention. Our agency uses HubSpot's attract, engage, and delight methodology to attract visitors to your website, convert them into leads, and delight them as customers.
Account-Based Marketing
Account-based marketing (ABM) is a strategy that focuses on targeting a specific set of high-value accounts with highly personalized campaigns. ABM aligns sales and marketing efforts and improves the quality of leads generated. Our agency uses a combination of inbound and ABM strategies to create a holistic marketing approach that drives results for your business.
Our Three Step Approach
By following this three-step approach, we can build a marketing strategy that is tailored to your business needs and goals, helps to attract and engage your target audience, and ultimately drives revenue growth for your business.
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The first step in building an effective marketing strategy is to identify your target audience and create buyer personas. Buyer personas are fictional representations of your ideal customers and help to understand and define their demographics, pain points, motivations, and behavior patterns. We conduct research and analyze data to develop a deep understanding of your ideal customer profile (ICP) and create buyer personas that guide our content strategy and messaging.
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The second step in building a successful marketing strategy is to develop a content strategy that resonates with your ideal customer profile and guides them through the buyer's journey. We develop a comprehensive content strategy that includes blog posts, gated content (such as eBooks, whitepapers, and case studies), social media content, landing pages, and email campaigns. Our content strategy is based on the buyer personas we have developed and is designed to attract visitors to your website, convert them into leads, and nurture them through the sales cycle.
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The final step in building an effective marketing strategy is to implement tactics that drive traffic, generate leads, and close sales. We use a combination of inbound marketing tactics and account-based marketing (ABM) strategies to attract and engage your target audience, including SEO, social media marketing, email marketing, digital advertising, and more. Our team tracks and analyzes data to continually optimize your marketing strategy for improved performance and better ROI.
Tactics We Employ
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Downloadable Content Assets
Creating downloadable content assets such as eBooks or whitepapers is a way to create a value exchange between your company and the prospect. The prospect will have an opportunity to provide their contact information in exchange for valuable information. Additionally, this provides your sales team with a durable business asset to use as sales enablement collateral.
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Landing Pages
Landing pages provide downloadable content assets a home. This is a page that we can drive traffic to by interlinking related website content such as webpages or blogs, as well as drive digital advertising to as a lead generation tool. We will A/B test these landing pages for conversion rate optimization to ensure that it is as seamless as possible for an anonymous website visitor to convert into a contact.
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Blog Content
Blogs allow prospects to find your company through organic search. We conduct search engine optimization (SEO) research to inform our blog topics as well as ensure that they provide supplementary information to our downloadable assets. They will interlink to the landing pages to provide website traffic with a path to exchange their contact information for more information on the topic that they are reading about.
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Web Pages
This long-form website content provides additional information on SEO topics that provide another opportunity for website traffic to continue on their journey to becoming a lead and eventually a customer. These webpages can be expanded service area pages, in-depth case studies, or any value-added informational content that can be linked to a gated asset topic.
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Automated Nurturing Emails
Nurturing emails allow your company to continue to engage with leads after they have converted on your website. These email workflows are designed around questions and pain points that emerge throughout the sales cycle to keep prospects interested, and the content of these emails will pull from the blog and case-study content that Full Inbound produces.
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Outbound Email Marketing
Outbound email marketing offers an additional path for nurturing prospects in the pipeline. It provides people who have converted into contacts in your CRM from your website with tangible touchpoints outside of automated workflows. The content of these emails can be tailored around specific interactions that these individuals are having with your website and can be highly targeted.
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Social Media
Social media provides your company with an avenue to push created content out to the world that allows people to interact with the content and each other beyond opening an email.
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Analytics and Reporting
We will set aside time each month to ensure that our efforts are pointing in the right direction. We will use this time to report on successes and shortcomings and describe the rationale for optimizing our campaign when needed. This will include but is not limited to website traffic reports, lead reports, customer reports, sales pipeline reports, and overall ROI for campaigns, in addition to any A/B testing metrics from landing pages and engagement rates for email campaigns.
Grow Your Business with Inbound
Inbound marketing is an invaluable tool for generating leads, achieving a positive ROI, and reducing costs compared to traditional outbound marketing methods. By using a combination of content marketing, SEO, and social media tactics, inbound marketing attracts potential customers to your business, builds trust and credibility, and helps to establish your brand as a thought leader in your industry.
+54%
Inbound marketing generates 54% more leads than traditional outbound marketing methods.
13x
Companies that prioritize blogging are 13 times more likely to achieve a positive ROI on their inbound marketing efforts.
-61%
Inbound leads cost an average of 61% less than outbound leads.
Keeping You in the Loop
Effective communication and collaboration is critical to the success of any marketing campaign. During client onboarding, We work closely with each client to develop and execute a customized marketing strategy as assigned.
To ensure that our clients are always up-to-date on the progress of their marketing campaign, we employ a weekly cadence of strategy meetings and progress updates. Overall, our structure and weekly cadence of meetings and progress updates are designed to ensure that your marketing campaign is on track and delivering the results you need to achieve your business goals.
We specialize in various areas of digital marketing, including content strategy, SEO, social media, marketing automation, and more. We bring a unique skill set and perspective to the table, and we work together to ensure that every aspect of your marketing strategy is optimized for success.